This is exactly what drives me crazy about the diamond industry. Scams! So here is your scam alert. Last weekend, I stumbled upon a website that made me look twice. Because of websites like this, I have clients who ask me the same question over and over: “Why does this company’s 2ct diamond cost so much less that this other company’s 2ct diamond when it’s listed as being the same quality? Am I being overcharged???” If you come across a higher than typical price tag, it’s usually because certain high-end brands add on the “brand-name fee”. However, when the price seems way too good to be true, that’s when a red flag goes up. Two scams found in my E-Book: “Seven Scams To Avoid In The Jewelry Industry” are found on this particular company’s website: Liori Diamonds New York
Scam Alert #1: Total Carat Weight Of The Diamonds
A ring that has a basic prong-set center diamond and small pavé diamonds all around the band should be listed as: 1ct Diamond and .20ctw side stones. If the company lists the ring as having a 1.2ct diamond, run away. A 1ct diamond is worth much more than 200 small ones that weigh equal to 1ct. This is because the larger the solid diamond, the more rare it is, thereby increasing its value. You MUST stay away from stores that lump the total carat weight into one advertised carat weight for the center diamond.
Scam Alert #2: Treated Diamonds Are An Increasing Problem
Treated diamonds, aka “Diamond enhancements” are specific treatments using heat and pressure. It’s performed on natural diamonds that have less than desirable qualities in order to improve the gemological characteristics. While enhanced diamonds are real, the problem is that some jewelry stores sell these diamonds without explaining the pros & cons of buying this type of diamond. It’s simply not enough to say “Clarity Enhanced” in the corner of the ring’s ad. This is because the majority of people don’t know what that means and don’t think to ask. Diamonds that are “fracture filled” or “clarity enhanced” are often weaker than un-treated diamonds. This causes them to be vulnerable to heat and makes the diamond more susceptible to chipping. Heat from a jeweler’s torch can affect the color of the stone. So if someone takes their clarity enhanced diamond ring to get re-sized and doesn’t know to tell the jeweler, they are at risk for something happening to the diamond. Even the heat from an ultrasonic cleaner at a jewelry store can break the stone.
Make sure you completely trust the company you are purchasing your diamond jewelry from. You might find what seems like an amazing deal, but there is usually a reason for that. If you don’t have a trusted jewelry source, show a ring’s ad to several different jewelry stores and see what they say. If there’s something fishy, one of them is sure to bring it up.
Ready to Get Started?
Visit us at Vanessa Nicole Jewels to understand why we refer to our store as a working studio rather than a jewelry store. We do not mass produce assembly line type of rings. This is because our goal is to go above and beyond to create an engagement ring special for only you.
The Artist’s Studio
Vanessa Nicole Jewels specializes in micro pavé engagement rings, bringing award winning talent to those who desire the highest quality engagement ring experience for their life partner. The benefits of a micro pavé engagement ring are obvious. However, such a stunning ring is only more breathtaking and built to last when it is custom made by a professional jewelry studio rather than a mass production wholesaler.
- All our micro pavé engagement rings are created exclusively for you. No overseas workers, no duplicates!
- You work directly with the designer to execute your vision. No pushy salespeople!
- We meticulously select every diamond in-house to ensure that it meets our high standards for sparkle.
- We use ONLY the most brilliant-looking diamonds.
- All our custom micro pavé engagement rings include the option of the “Making Of Your Ring™” DVD service – a special video that shows her ring being made, which she’ll watch over and over!
Enjoy visiting jewelry stores to select your perfect engagement ring!
*If you liked this article, you may also find the following articles extremely helpful: